I'm guessing many homeowners can relate to my dilemma: I had a troublesome tree that needed to be taken down for several years. It had attracted a colony of Asian woolly hackberry aphids that dropped black sludge on everything in sight, but was too big to spray effectively, so taking it down or living with the sludge were the two main options.

Thursday, 05 January 2017 10:06

Sales Strategy...Solutions v. Products

I see a lot of startups and more seasoned companies that are trying to cold sell their product. Cold selling a product is hard.

What I mean by cold selling is that they have a product (could be a service too) they like/love and they think just about everyone else will too, if they knew about it. This attitude is often characterized by statements like: