Suzanne Raitt, senior vice-president and chief marketing officer for Newspapers Canada, shows off some innovative advertising ideas from Canadian newspapers. Get inspired by the unique ways advertisers have used print newspapers to deliver their message.
Your small business’s advertising budget represents an area of discretionary spending that can be one of the hardest to analyze for return on investment. Indiscriminate ad placement is not an effective strategy. Failing to land your message on the right audience is like throwing money into the wind.
Q: Over the past 8 months, I've spent $500 per month on advertising to promote my real estate company. I have heard a few nice things from friends and family, but I don’t seem to be making the kind of returns that I’d hoped. What should I do now? I still need to market my business, but this isn’t working.