Thursday, 05 January 2017 10:06

Sales Strategy...Solutions v. Products

I see a lot of startups and more seasoned companies that are trying to cold sell their product. Cold selling a product is hard.

What I mean by cold selling is that they have a product (could be a service too) they like/love and they think just about everyone else will too, if they knew about it. This attitude is often characterized by statements like:

If you have 5 minutes then you can have a multi-step marketing strategy that really works.

Your small business’s advertising budget represents an area of discretionary spending that can be one of the hardest to analyze for return on investment.  Indiscriminate ad placement is not an effective strategy.  Failing to land your message on the right audience is like throwing money into the wind.