CEO & Publisher at Druid City Media, LLC (
Druid City Media, based in Alabama is a diversified print and digital media company.
Our Community Publishing group is the publisher of premier community news publications such as:
Druid City Living (www.druidcityliving.com) in Tuscaloosa, and the new Birmingham Post-Herald (www.birminghampostherald.com). Plus, DCM handles digital publications such as the Montgomerian (www.montgomerian.com), Azalea City Living (www.azaleacityliving.com), Rocket City Journal (www.rocketcityjournal.com), 30a Living (www.30alivingonline.com), Emerald Coast Living (www.emeraldcoastlivingonline.com) along with a growing Sports Publishing group including:
Crimson Magazine (www.crimsonmag.com), is one of the premier magazines covering the Crimson Tide over the last decade.
What I mean by cold selling is that they have a product (could be a service too) they like/love and they think just about everyone else will too, if they knew about it. This attitude is often characterized by statements like:
I had a long conversation with a client one day several years ago about branding that I still think rings true today. The company was launching a new product and we were discussing their branding strategy.
I love spreadsheets for evaluating the relative financial feasibility of a deal. It just helps me to take the personalities out of the equation for a little while and run some scenarios.
So, you're like many business owners, you are trying to handle the marketing of your business yourself and people keep telling you you need a "Call To Action"...
Q: Over the past 8 months, I've spent $500 per month on advertising to promote my real estate company. I have heard a few nice things from friends and family, but I don’t seem to be making the kind of returns that I’d hoped. What should I do now? I still need to market my business, but this isn’t working.
"The thing is, if you write something that people think is great, you just might be able to cash in on those chips."
For many businesses, native advertising is a mystery, but it doesn't have to be. We can help develop a strategy that works, without having to spend a fortune on a national campaign.