Joshua Watkins

Joshua Watkins

CEO & Publisher at Druid City Media, LLC  (Tuscaloosa & Birmingham, Alabama Area)

Druid City Media, based in Alabama is a diversified print and digital media company.  

Our Community Publishing group is the publisher of premier community news publications such as: 

Druid City Living ( in Tuscaloosa, and the new Birmingham Post-Herald (  Plus, DCM handles digital publications such as the Montgomerian (, Azalea City Living (, Rocket City Journal (, 30a Living (, Emerald Coast Living ( along with a growing Sports Publishing group including:

Crimson Magazine (, is one of the premier magazines covering the Crimson Tide over the last decade.

Thursday, 05 January 2017 10:06

Sales Strategy...Solutions v. Products

I see a lot of startups and more seasoned companies that are trying to cold sell their product. Cold selling a product is hard.

What I mean by cold selling is that they have a product (could be a service too) they like/love and they think just about everyone else will too, if they knew about it. This attitude is often characterized by statements like:
Tuesday, 03 January 2017 19:58

Branding...DNA of the business

I had a long conversation with a client one day several years ago about branding that I still think rings true today.  The company was launching a new product and we were discussing their branding strategy.

I love spreadsheets for evaluating the relative financial feasibility of a deal. It just helps me to take the personalities out of the equation for a little while and run some scenarios. 

Thursday, 22 December 2016 18:02

What is a successful Call To Action?

So, you're like many business owners, you are trying to handle the marketing of your business yourself and people keep telling you you need a "Call To Action"...

Thursday, 01 December 2016 23:34

Harry Potter Watkins says "Merry Christmas"

Our buddy Harry, wanted to wish everyone a Merry Christmas and a Pawsome New Year!

If you have 5 minutes then you can have a multi-step marketing strategy that really works.

Friday, 16 December 2016 20:30

What to do if your ads aren't working...NOW!

Q: Over the past 8 months, I've spent $500 per month on advertising to promote my real estate company. I have heard a few nice things from friends and family, but I don’t seem to be making the kind of returns that I’d hoped. What should I do now?  I still need to market my business, but this isn’t working.

Tuesday, 13 December 2016 20:28

How to Use the Modern Press Release

"The thing is, if you write something that people think is great, you just might be able to cash in on those chips."

For many businesses, native advertising is a mystery, but it doesn't have to be. We can help develop a strategy that works, without having to spend a fortune on a national campaign.

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